Our design ethos
Unique, themed designs
We pride ourselves on offering a wide range of themed designs and motifs to perfectly complement any baby shower or nursery theme, announcement flat-lay, and more.
Personalized & timeless heirlooms
We offer the option to personalize nearly every product with a custom name or initials, making our pieces the perfect gift and keepsake to treasure for years to come.
Fun and minimalist at the same time
We were tired of seeing the same neutral monotone aesthetic dominating some baby products, and also couldn't bear the garish colors of others. We strive for a combination of whimsy and tasteful minimalism at the same time. We think we really nailed it!
Sustainability
We are constantly innovating our business practices to reduce our environmental impact. Learn more about our sustainability initiatives.